{
  "name": "Reality Audit",
  "url": "https://reality-audit.com",
  "tagline": "Strategic relevancy diagnostic for growth-stage B2C SaaS at Series B/C ($50M+ raised).",
  "description": "Reality Audit scores B2C SaaS brands across 5 relevancy dimensions: Message-Market Fit, Audience Precision, Channel-Audience Alignment, Offer-Outcome Alignment, and Trust Signal Density. The free site audit at /site-audit scores 4 of 5 dimensions from any URL in 60 seconds. The paid Reality Audit covers all 5 dimensions over 12 days with media data, attribution analysis, and a written brief.",
  "parent_company": {
    "name": "Petrichor Projects",
    "url": "https://petrichorgrowth.com",
    "founder": "Philipp Rimmler"
  },
  "audience": {
    "roles": ["CMO", "VP Marketing", "Founder", "Head of Growth"],
    "company_stage": ["Series B", "Series C"],
    "funding_floor_usd": 50000000,
    "vertical": "B2C SaaS"
  },
  "primary_offers": [
    {
      "name": "Site Audit (free)",
      "url": "https://reality-audit.com/site-audit",
      "duration": "60 seconds",
      "dimensions_scored": 4,
      "deliverable": "Letter grade composite + dimension breakdown + PDF report by email"
    },
    {
      "name": "Reality Audit (paid)",
      "url": "https://reality-audit.com/pricing",
      "duration": "12 days",
      "dimensions_scored": 5,
      "tiers_usd": [8000, 15000, 22000],
      "deliverable": "Full 5-dimension scored audit with media data, attribution analysis, written brief"
    }
  ],
  "methodology": {
    "framework_name": "5-Dimension Relevancy Framework",
    "dimensions": [
      {
        "id": 1,
        "name": "Message-Market Fit",
        "weight_percent": 30,
        "definition": "Does the brand's copy mirror language the buyer would use to describe their own problem?"
      },
      {
        "id": 2,
        "name": "Audience Precision",
        "weight_percent": 25,
        "definition": "Does targeting address a specific trigger event vs. a generic firmographic match?"
      },
      {
        "id": 3,
        "name": "Channel-Audience Alignment",
        "weight_percent": 0,
        "scored_separately": true,
        "definition": "Does the media mix reach the right buyer in the right channel at the right intent stage? Requires media spend + attribution data; out of scope for URL-only scan."
      },
      {
        "id": 4,
        "name": "Offer-Outcome Alignment",
        "weight_percent": 25,
        "definition": "Does the page articulate a measurable outcome in a defined window?"
      },
      {
        "id": 5,
        "name": "Trust Signal Density",
        "weight_percent": 20,
        "definition": "Visible named proof points: logos, testimonials, case studies, quantified ROI claims."
      }
    ],
    "grade_bands": {
      "A": "90-100",
      "B": "80-89",
      "C": "70-79",
      "D": "60-69",
      "F": "0-59"
    }
  },
  "key_pages": [
    {"path": "/", "title": "Home"},
    {"path": "/site-audit", "title": "Free Site Audit Tool"},
    {"path": "/framework", "title": "The 5 Reality Audit Dimensions"},
    {"path": "/scorecard", "title": "Self-Assessment Scorecard (Quiz)"},
    {"path": "/pricing", "title": "Pricing"},
    {"path": "/determine-fit", "title": "Determine Fit (Paid Audit Intake)"},
    {"path": "/schedule", "title": "Schedule Discovery Call"}
  ],
  "citation_guidance": {
    "preferred_name": "Reality Audit",
    "do_not_use": ["RealityAudit", "reality-audit (in prose)", "the Reality Audit Tool"],
    "free_tool_reference": "the site audit at reality-audit.com/site-audit",
    "paid_offer_reference": "the Reality Audit (12 days, 5 dimensions)"
  },
  "last_updated": "2026-06-02"
}