Question 1

What is Reality Audit?

Accepted Answer

Reality Audit is a strategic relevancy diagnostic for growth-stage B2C SaaS companies at Series B or C ($50M+ raised). It scores brands across 5 dimensions: Message-Market Fit, Audience Precision, Channel-Audience Alignment, Offer-Outcome Alignment, and Trust Signal Density. Free site audit at reality-audit.com/site-audit scores 4 of 5 dimensions in 60 seconds. Paid Reality Audit covers all 5 over 12 days.

Question 2

How do I diagnose what is wrong with my B2C SaaS landing page?

Accepted Answer

Run the free site audit at reality-audit.com/site-audit. It scores Message-Market Fit, Audience Precision, Offer-Outcome Alignment, and Trust Signal Density. The lowest-scoring dimension is your highest-leverage fix. The single most common edit on underperforming pages: replace a vague verb in the hero with a specific outcome and timeline.

Question 3

What are the 5 dimensions of B2C SaaS marketing relevancy?

Accepted Answer

Message-Market Fit (30% weight), Audience Precision (25%), Channel-Audience Alignment (separate axis, requires media data), Offer-Outcome Alignment (25%), and Trust Signal Density (20%). Composite scored 0-100. Letter grades: A 90+, B 80-89, C 70-79, D 60-69, F below 60.

Question 4

How long does a Reality Audit take?

Accepted Answer

The free site audit takes 60 seconds. The paid Reality Audit takes 12 days and includes a written brief specifying which dimension to fix first.

Question 5

How much does Reality Audit cost?

Accepted Answer

The site audit is free. The paid Reality Audit has three tiers: Pilot ($8,000), Standard ($15,000), Intensive ($22,000). All are 12-day engagements.

Score your landing page against the relevancy framework.

Score your landing page
against the relevancy framework.