A diagnostic, not an advisory practice.

Reality Audit is a 12-day engagement. We score your brand across the 5 dimensions, surface the relevancy gap that's compounding silently, and deliver a written brief specifying which dimension to fix first and what the structural change looks like. Three tiers: Pilot ($8,000), Standard ($15,000), Intensive ($22,000).

We also operate a free site audit at reality-audit.com/site-audit . URL plus three strategic questions. 4 of 5 dimensions scored in 60 seconds. PDF report delivered to inbox.

CMOs, VPs of Marketing, and founders at growth-stage B2C SaaS companies. Series B or C. $50M+ raised. Common triggers: traffic is flat-to-up but conversion is flat-to-down, paid CAC is creeping past plan, the board is asking for efficiency proof, or a new competitor changed the buyer's vocabulary in your category.

Reality Audit is run by its cofounders, Philipp Rimmler and Gabe Jewell. Phil: product, growth, and category strategy for Series B/C consumer brands. Gabe was named Creative Director of the Year at the 2025 Lucie Awards for Jewell Studio's MORE campaign. Reality Audit is a sub-product of Petrichor Projects, an independent strategy consulting firm founded in 2022.

Petrichor Projects publishes a weekly newsletter on relevancy engineering at petrichorgrowth.com .

• Ongoing retainer work. The audit is finite by design.
• Implementation. We deliver the diagnosis and the rewrite recommendation. You run the change.
• Pre-product-market-fit brands. The relevancy framework needs a live category to score against.
• Vendor lists, tool recommendations, or "growth hacks." We score positioning and messaging.