What a Reality Audit grade means.

What gets measured

Four of the five Reality Audit dimensions are URL-scorable. The fifth, Channel-Audience Alignment, needs media data the URL cannot see and is reserved for the full engagement.

• Message-Market Fit → Does the headline name the buyer's actual problem in the buyer's actual vocabulary? Scored against the stated target customer, not generic.
• Audience Precision → Does the page filter for the right buyer or pretend everyone is the right buyer? Vague audiences score lower than narrow ones.
• Offer-Outcome Alignment → Does the offer reach the outcome the buyer came for, or does it stop at a feature list? Demos and feature pages without an outcome anchor score lower.
• Trust Signal Density → Customer names, real numbers, third-party validation per screen. Density matters more than presence.

The composite score (0-100) is the weighted average. Letter grades map: A is 90-100, B is 80-89, C is 70-79, D is 60-69, F is 0-59.

Full framework: reality-audit.com/framework.

How brands use the badge

Brands embed the badge to publish a third-party assessment. The embed includes a link back to the scored audit page, which carries the full dimension breakdown, the top gap on each, and the stage-specific reading. Embeds support light and dark themes and ship as HTML or Markdown.

The grade is the diagnostic, not the verdict. C and D grade brands who embed publicly are signaling that they read the report and are willing to be measured. That is itself a trust signal.

What the badge is not

• Not a SEO score, not a Lighthouse score, not a brand sentiment score.
• Not a paid placement. Reality Audit does not sell grades.
• Not a snapshot of traffic, conversion, or revenue. It scores the page surface, not the funnel.
• Not a substitute for the full 5-dimension engagement, which is needed to score Channel-Audience Alignment.